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Understanding what words say is one thing. Conveying the meaning in another language is a completely different story. The more complex the message, the greater the need for an expert who speaks your language.
In business, a good translation can make the difference between sealing a deal and losing face and harming your brand and reputation. For it's not just what you say, it's how you say it. Translation is more than putting words from one language into another. The result needs to sound good, to flow naturally and to ring true, which is why our track record in journalism is as important as our translation experience.
AI translation e-learning
Don’t risk your messaging: work smart with AI translation tools
AI translation tools such as ChatGPT, Microsoft Translator, DeepL and Google Translate are increasingly used by organisations to save time and reduce costs. But in a professional communication environment, speed alone is not enough. Without the right approach and sufficient expertise, AI translations can lead to miscommunication, incorrect or inconsistent messaging, reputational damage or even financial loss.
That’s why we have launched a new e-learning with modules designed to help communication professionals use AI strategically, not blindly.